On March 12, the California Privacy Protection Agency (“CPPA”) announced an enforcement action against American Honda Motor Co. (“Honda”), with a $632,500 fine for violating the California Consumer Privacy Act and its implementing regulations (“CCPA”).[1]  This action, which is the CCPA’s first non-data broker action, arose in connection with the Enforcement Division’s ongoing investigative sweep of connected vehicle manufacturers and related technologies, and serves as a cautionary tale for companies handling consumer personal information, highlighting the stringent requirements of the CCPA and the consequences of non-compliance.