Getting more clients is a top priority for most attorneys and law firms. But in today’s competitive market, it can be difficult to stand out and attract new business. One common misconception is that you need to spend a lot of money on marketing to get more clients.
And while your marketing budget is a
Keys to Building an Effective Family Law Website
Your website is often the first impression a prospective client has of your legal practice. Make a positive impression, and they are likely to contact you for help with their legal problem. Make a bad impression, and you likely just wasted your marketing dollars.
And unlike a general practice attorney, a family law attorney deals…
A Comprehensive Guide to Family Law PPC
In the world of digital marketing for family law attorneys, pay-per-click (often called PPC) advertising has emerged as a powerful tool. Family law PPC allows legal firms to reach a highly targeted audience—people who are actively seeking legal advice or services related to family law matters.
Whether it’s divorce, child custody disputes, or asset…
SEO for Criminal Defense Attorneys
The digital landscape has transformed how businesses operate, and the legal industry is no exception. For criminal defense attorneys, understanding and implementing Search Engine Optimization (SEO) has become critical.
As more people turn to search engines to find legal services, SEO becomes instrumental in helping attorneys reach their target audiences online. In fact, in a…
Lower Marketing Costs and More New Clients? It’s Possible with CRO
If you aren’t seeing the success from your digital marketing efforts that you want, it’s likely because you are not utilizing conversion rate optimization.
Conversion rate optimization, or CRO for short, is by far the most overlooked piece of a law firm’s digital marketing strategy.
Getting potential clients to your law firm’s website is…
Harnessing the Power of Google Local Service Ads for Lawyers
Advertising legal services is competitive and only getting more so. Lawyers who want to stand out and grow their legal practice should be looking to leverage every available marketing tool available to them.
While digital marketing for attorneys has become increasingly important, Google’s Local Service Ads (LSAs) can be a game-changer for attorneys looking to…
How Attorneys Can Build a Website that Brings in New Clients
Even today, in 2023, the vast majority of law firm websites fail to produce any meaningful or measurable results.
In this post, we reveal the two simple reasons your law firm’s website isn’t brining in any new clients and how you can fix it. It contains actionable information that you can put into place immediately…
Staying Ahead of the Game: AI-Based Marketing Strategies and Optimization for Attorneys and Law Firms
With the release of OpenAI’s ChatGPT, many of our clients have asked how it may affect their current marketing efforts. Artificial intelligence (AI) will in fact transform the digital marketing landscape. But how? Will it make your current efforts obsolete, or can you still use the same marketing strategies you’ve always relied on? The…
Legal Marketing Statistics Attorneys and Law Firms Need to Know in 2024 [Actionable Insights]
How to Grow Your Law Firm Using Digital Marketing
In this blog post and video, I explain the problem most attorneys and law firms are having when it comes to getting new clients from the internet, and how you can easily overcome this problem with our simple “4 pillar” process.
This is a process that we have developed for attorneys and law firms over…