Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them.
As you create your list of professional New Year’s resolutions for 2025, allow me to add one that could elevate your legal practice by elevating your thought leadership
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership
You already know that written thought leadership is a tried-and-true way to position attorneys as knowledgeable and wise about the areas of law they practice and the industries they serve.
The attorneys who regularly publish relevant,
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it.
Ho, ho, ho — ‘tis the season!
As of the date I’m publishing this post, we’re at
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts.
If you’re not regularly producing thought leadership content, you’re missing out on chance after chance to position yourself in real time in the minds of your target audiences the
Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start producing thought leadership.
There’s no easy way to say this, so I’m just going to come out and say it: Shame on you for not producing more thought leadership.
If you have knowledge and wisdom and insights
If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite.
Building an audience by publishing thought leadership content isn’t just about sharing the knowledge, wisdom, and insights you have.
It’s about presenting that knowledge and wisdom
Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments.
Most law firms’ thought leadership strategy is driven by marketing.
But a thought leadership strategy driven by business development can be more effective.
Marketing-driven thought leadership content versus business development-driven thought leadership
Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development benefits, and recruiting benefits, among other kinds of benefits.
Here’s one of those “other kinds” of benefits: It can serve as
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Want to effectively show off your law firm’s recent client successes?
Stop writing cringe self-promotional case studies and start writing thought leadership articles that explain how the firm secured those successes.
Case studies are a flawed tool
Case studies have
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
Does your law firm want to charge clients premium rates for its services?
If so, your firm’s thought leadership might hold the key.
According to recently released research, if your firm produces merely “good”
