Copo Strategies

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Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.

When it comes to attorneys’ content marketing and thought leadership marketing efforts, their clients’ industry jargon is their love language.

Conventional wisdom says that when attorneys create content — whether that’s blog posts and bylined articles, videos, or

When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems.

Effective thought leadership comes from focusing on the right angles, not just covering the right topics.

The point of thought leadership for attorneys is, of

Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.

I am constantly pushing the attorneys I ghostwrite for to co-author thought leadership articles with strategic co-authors instead going it alone.

When they bring in another person or two

At industry conferences, look past the main stage for sources of thought leadership inspiration.

When attorneys attend industry conferences, it is not unusual for them to draw inspiration for future thought leadership pieces from the panel discussions and presentations they attend.

But beyond those “main stage” discussions and presentations, there are four additional sources of

Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight.

There is an interesting connection between thought leadership, crisis management, and crisis communications that few attorneys and law firms understand: Over time, consistent strategic thought leadership can serve as a form of reputational

A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves.

There’s a lot of commentary out there regarding the problems that lateral partners and lateral practice groups have generating business at their new firms at the level they did

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content.

As you yourself have surely noticed, we are all way too busy today to be reading all the content that comes at us through email, social media, and browsing online.

If you’re an