Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
Does your law firm want to charge clients premium rates for its services?
If so, your firm’s thought leadership might hold the key.
According to recently released research, if your firm produces merely “good”
There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients.
It’s not unusual for attorneys in certain legal practices to avoid publishing thought leadership for fear of opposing counsel using it against them and their clients in the future.
But by doing
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
When you’re marketing a product or service that’s in a new or different category, misconceptions often abound.
Thought leadership ghostwriting is still a relatively new concept in the legal industry. For that reason, I’m not surprised that some law firm
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
Many law firms have strategic plans that cover how their attorneys (and executives) want to grow the firm.
Some are formal plans, memorialized in a document available for anyone at a firm to read. Others
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience.
Thought leadership isn’t just a fundamental marketing and business development tactic. It’s a compounding asset that can pay huge dividends over time.
Most people are at
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it.
Most attorneys and law firms use thought leadership to establish their knowledge and authority by discussing, after they occur, legal or industry developments within their practice areas or the industries they serve.
But “early bird” thought
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution.
At bottom, thought leadership is about two words: perceived authority.
Thought leadership is all about creating the perception in the minds of your target audiences—clients, referral sources, media outlets, conference organizers, potential future colleagues, and perhaps
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it.
Most attorneys’ and law firms’ thought leadership discusses tactical approaches to particular legal or business issues.
For example, whenever an attorney or law firm publishes content
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference.
Thought leadership is a Swiss Army knife for attorneys and their law firms.
It’s a marketing and business development tool.
It’s a recruiting tool.
It’s an advocacy tool.
It’s also a tool for helping attorneys land speaking
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript.
Today, webinars are still important marketing and business development tools for attorneys and law firms, even though there might be fewer webinars today than there were during arguably the peak of webinars: the COVID-19 pandemic in
