Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including by building an audience and improving how you communicate your ideas.
Creating content and speaking at events are the two main thought leadership paths.
But did you know there’s an interesting link between the two?
You can…
Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent.
There’s an incredible thought leadership opportunity staring top plaintiffs’ firms in the face, but so many of them ignore it.
What’s that opportunity?…
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.
Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought leadership.
They think it’s only about demonstrating how much they know — showing off their knowledge, wisdom, and insights to prospective clients, current clients,…
Problems abound when clients ask their thought leadership ghostwriters to cross this line.
The thought leadership ghostwriting process seems so simple.
A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client…
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield
Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan Horse Effect of that kind of thought leadership.
What in the world am I talking about?
Before…
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to being on the record about such developments.
Have you ever seen so many attorneys and law firms produce thought leadership about…
You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.
You might think thought leadership is about having leading thoughts that are new and novel.
You’d be incorrect.
It’s actually about leading *through* thoughts.
Let me explain what…
Pop culture references and trendy slang in thought leadership aren’t as helpful as you might think, and can actually turn audiences off and away
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or…
Mine your law firm’s awards submissions for thought leadership topic gold
Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com, and other organizations and media outlets that have reputable awards programs.
These submissions are expensive to produce because of the time it…
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles
Far too many professionals, including attorneys, don’t put in the work to write a compelling introduction for their thought leadership articles. That’s too bad.
Just because someone started…
