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In this episode, Steve Fretzin and Robert Friedman discuss:

  • Focusing on the client and what their needs are, both physical and psychographic. 
  • The five questions Robert asks each of his questions.  
  • Setting your aperture appropriately. 
  • Understanding your positioning and making it work for you. 

Key Takeaways:

  • When you can position yourself precisely, you won’t

In this episode, Steve Fretzin and Andrew Michaels discuss:

  • Matching your branding and headshot to your firm and business goals.
  • Opening the doors to consultation with your headshot.
  • What every lawyer should have in their arsenal of headshots.
  • AI headshots.

Key Takeaways:

  • For internal purposes, you should have a friendly-looking headshot. That may not be

In this episode, Steve Fretzin and Niraj Chhabra discuss:

  • How law firm financial planning is different from the average person. 
  • Building a relationship on education first with your financial advisor. 
  • Avoiding outgrowing your income. 
  • Understanding your expenses now to know what you need for the future. 
  • Thinking about and planning for long-term care. 


In this episode, Steve Fretzin and Sean Klunder discuss:

  • Why law firms tend to run behind other types of businesses in marketing.
  • Understanding your SEO strategy.
  • Individual lawyer marketing versus law firm marketing.
  • Alignment and consistency in messaging in all areas of your firm.
  • Watch out for fool’s gold to ensure you’re swimming in the

A standout law firm website is much more than just technical prowess and on-page SEO mastery. It’s a dynamic platform that clearly and effectively communicates your firm’s services and ethos to potential clients. Remember, your website isn’t just another page on the internet; it’s the digital face of your business, often the first interaction point

In this episode, Steve Fretzin and Ashley Robinson discuss:

  • Creating a life on purpose.
  • Niching down your business to focus on who you want to work with.
  • Where lawyers need help with putting their marketing money.
  • Understanding what potential clients (and Google) are seeing when they look at your website.
  • Working with your marketing company

In this episode, Steve Fretzin and Scott Simmons discuss:

  • Selling and following up without upsetting people.
  • Getting out of the race to the bottom and reframing old ways of thinking.
  • Dueling banjos of business development.
  • The power of “how can I help?” and becoming more than just the lawyer.

Key Takeaways:

  • What you’re really competing