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In this episode, Steve Fretzin and Michael Cohen discuss:

  • Strategies for building and maintaining a successful law practice
  • The role of leadership and personal branding in legal careers
  • Overcoming challenges and finding fulfillment in the legal profession
  • The importance of authenticity, advocacy, and adaptability in professional growth

Key Takeaways:

  • When hiring, be financially prepared, follow

In this episode, Steve Fretzin and Erika Steinberg discuss:

  • The value of having a focused marketing plan for lawyers and firms
  • Strategies for retaining and growing client relationships
  • Building a personal brand using LinkedIn
  • Benefits of fractional marketing for law firms

Key Takeaways:

  • A written marketing plan provides focus, direction, and measurable goals, allowing lawyers

In this episode, Steve Fretzin and Sarah Allen discuss:

  • The importance of consistency and discipline in achieving business success
  • Leveraging video marketing to build credibility and save time
  • Understanding and overcoming common barriers to adopting video marketing
  • The value of clarity and focus in business strategy and client engagement

Key Takeaways:

  • Starting with short videos

By Steve Fretzin & Dan Cotter
Networking and Client Relations 
I had an insightful conversation with Dan Cotter, attorney, former Chicago Bar Association president, and avid networker, about the strategies that have fueled his success. Dan brings extensive experience to the table, not just in law but also in building connections and client trust. His

In this episode, Steve Fretzin and Tim Semelroth discuss:

  • Scaling a law firm effectively while maintaining quality and culture
  • The importance of consistent client engagement to foster trust and loyalty
  • Leveraging specialization to establish authority and attract niche cases
  • Using systems and processes to improve law firm management and branding

Key Takeaways:

  • Building and maintaining

By Steve Fretzin & Larry Smith
Empathy To Stronger Your Client Relationships 
Success in the legal profession requires more than just legal expertise; it demands empathy, patience, and the ability to connect deeply with clients. Our conversation with Larry Smith, managing partner at Smith Marco, turned about what it means to be an empathetic lawyer

In this episode, Steve Fretzin and Justin Weinstein discuss:

  • Importance of cultivating strong client relationships in the legal field
  • Effective strategies for scaling and growing a law practice
  • Creating a positive and sustainable workplace culture
  • Proactive client engagement and community involvement in legal services

 
Key Takeaways:

  • Assigning a designated client relationship manager ensures continued

In this episode, Steve Fretzin and Julia Taylor discuss:

  • Delegation and outsourcing as growth strategies for small law firms
  • Challenges in accessing experienced legal talent and solutions through outsourcing
  • Using technology and automation to streamline law firm operations
  • Addressing financial and trust concerns in outsourcing decisions

Key Takeaways:

  • Outsourcing tasks like paralegal work or back-office