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Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
When it comes to establishing an attorney as a thought leader, the gold standard remains good old-fashioned

A legal marketer recently told me about advice she heard from a business consultant: If you aren’t going to use your LinkedIn account, you should delete it.
Makes sense, right? You don’t want to make a bad impression online, and you certainly don’t want to seem like you are ignoring people who send you a

Wondering whether your law firm’s website needs a facelift? Unsure whether a simple refresh or a complete redesign is the way to go? In the rapidly evolving digital landscape, making the right decision for your online presence is crucial. Before making a decision, it’s best to conduct a website audit to determine exactly which factors

In today’s world, anyone with a smartphone, a tripod and a ring light can record near-professional-quality video from any location, including a home office. This is great for law firms looking to incorporate more video into their marketing mix.
However, before anyone at the firm pushes the record button, there should be an initial discussion

I am a half-Asian woman. By legal industry standards, I’m “diverse.” While I certainly have experienced bias in the past (and still do in my everyday life), I generally don’t feel marginalized by my diversity — especially in working at Jaffe, where our differences are celebrated and diverse outlooks encouraged.
But a diagnosis in my

Law firm pitches to in-house counsel are often devoid of emotion, storytelling or creativity. For the sake of perfection and professionalism, attorneys might play it safe and just reiterate what’s on the firm website. This is where they begin to get off-key.
I’ve been in legal marketing for more than two decades. What I have

Marketing is both an art and a science. Success requires both experimentation and qualitative and quantitative analysis. It is through this analysis that a firm can learn which marketing tactics worked and which have room to improve to help inform future experimentation.
If you’re looking to evaluate your firm’s marketing efforts, here are a few

When your CEO phones in from her Texas ranch, asking, “Got tickets to Podfest 2024; you in?” there’s really only one correct answer.
“Put me in, coach!”
And that’s how, with just a few days to prep, I found myself at a conference with an audience that had nearly zero focus on or interest in

The share of Americans who listen to podcasts has increased dramatically over the last decade. According to the latest data from Edison Research, 42% of those 12 and older have listened to a podcast in the last month — up from just 12% in 2013.
While podcast listenership has exploded, so too has the array