Email marketing remains one of the most effective tools in a law firm’s digital strategy — but effectiveness hinges on more than just hitting “send.” With so many metrics available, it’s easy to track the performance of your digital newsletters. But it’s important to know which metrics to focus on and how you can use…

Dozens of excellent movies and TV series about the law drive law school applications, corporate law careers and public interest passions. Likewise, films and shows depicting journalism inspire budding journalists with tales of integrity, investigative reporting, the chaotic or hilarious setting of a newsroom, or even the unexpected life of an ordinary photo reporter named…

We live in a goal-oriented society. It’s part of our culture. And while it’s great to aim for better health and more prosperity, after a while, striving and failing to lose 10 pounds or get promoted just gets … discouraging. No wonder that well-being is having a moment right now.
What does this have to…

The fee earners’ primary responsibility is to serve the firm’s clients. While it’s true that many also have administrative or managerial responsibilities, and every biller should be thinking about how to increase their book of business, none of them should be bogged down with rankings nominations. You will need input and information from your fee…

Let’s take a quick trip back—way back. Scientists tell us there have been five mass extinction events in Earth’s history, each one wiping out more than half of all species on the planet. These “Big Five” moments reshaped life on Earth, wiping the slate clean and giving rise to new forms of life better suited…

We’re just a few months out from Chambers season — and of course, rankings for other lists happen all year long. For attorneys, client service is always a top priority, but to win clients in the first place, they have to invest in marketing and business development. After all, clients hire attorneys who stand out from…

Over the last several years, professional network and referral groups have become the “go-to” choice for creating referral relationships for professional service providers. The format, makeup and style of the groups may vary, but the overall concept and purpose are the same: Grow your network, obtain new clients and bring in more revenue.
If you…