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In this episode, Alay and Bruce discuss: 

  • Bruce’s 40-40-20 rule. 
  • Minimizing challenges early in your sales process. 
  • Attracting your future best clients.  

Key Takeaways: 

  • Your bottom clients are somebody else’s best clients. It’s not about the work, it’s about the fit.  
  • Your offer is not what you do, it is what your client

In this episode, Alay and Bruce discuss: 

  • Working with clients who are the best fit for you. 
  • The difference between cogs, experts, and advisors.
  • The value of different roles.
  • Why nothing is your biggest competitor. 
  • Building trust and backing that with knowledge.

Key Takeaways: 

  • Shedding the clients that drain your energy will increase your

In this episode, Alay and Eric discuss: 

  • Putting in the time to learn the craft. 
  • A frictionless approach to the client journey. 
  • Developing functional workflows. 
  • Defining roles and responsibilities with a focus on strengths. 

Key Takeaways: 

  • Use a detailed intake process to weed out the clients that are not right for you. 
  • Take the time

In this episode, Alay and Brad discuss: 

  • Best practices from the manufacturing sector that apply to law firms. 
  • Why the billable rate is the wrong metric to focus on when looking at growth. 
  • Defining success to ensure successful staff. 

Key Takeaways: 

  • Focus on a happy customer and everything else will take care of itself. Take

In this episode, Alay and Jennifer discuss: 

  • Environmental law as a practice area.
  • Creating your perfect law firm and building a successful business. 
  • Challenges to overcome in building a successful law firm. 
  • Proactive and educational marketing. 

Key Takeaways: 

  • There are ways to communicate your value without it being only about the money.
  • Let people

In this episode, Alay and Julie discuss: 

  • Running your firm, not being run by your firm. 
  • Working with a coach to make the changes you want with your life and business. 
  • Understanding your DISC personality profile and how it relates to others around you. 
  • Working through time management challenges and delegation. 

Key Takeaways: 

  • It

In this episode, Alay and Bo discuss:

  • What profit is and why it is so important. 
  • Understanding where you’re making money and how you can make more of it. 
  • The concepts of realization and utilization, how well you price, and how well you maintain pricing. 

Key Takeaways: 

  • Many law firms look at cash in

In this episode, Alay and Andrea discuss: 

  • Differences in men and women in professional coaching and in running a law firm. 
  • Embracing the discomfort to grow and evolve your organization. 
  • What it means to think bigger using TRUST. 
  • Two tips all attorney entrepreneurs should be thinking about. 

Key Takeaways: 

  • The real problem is not

In this episode, Alay and John discuss: 

  • Why service professions often benefit from business coaching. 
  • Business coaching versus executive coaching. 
  • Advice to law firm owners looking to grow in the next year. 
  • Increasing your presence in the marketplace. 

Key Takeaways: 

  • Over time, your website should be bringing in business in the areas you want