In this episode, Alay and Eric discuss: 

• Putting in the time to learn the craft. 
• A frictionless approach to the client journey. 
• Developing functional workflows. 
• Defining roles and responsibilities with a focus on strengths. 

Key Takeaways: 

• Use a detailed intake process to weed out the clients that are not right for you. 
• Take the time

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In this episode, Alay and Brad discuss: 

• Best practices from the manufacturing sector that apply to law firms. 
• Why the billable rate is the wrong metric to focus on when looking at growth. 
• Defining success to ensure successful staff. 

Key Takeaways: 

• Focus on a happy customer and everything else will take care of itself. Take

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In this episode, Alay and Jennifer discuss: 

• Environmental law as a practice area.
• Creating your perfect law firm and building a successful business. 
• Challenges to overcome in building a successful law firm. 
• Proactive and educational marketing. 

 
Key Takeaways: 

• There are ways to communicate your value without it being only about the money.
• Let people

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In this episode, Alay and Julie discuss: 

• Running your firm, not being run by your firm. 
• Working with a coach to make the changes you want with your life and business. 
• Understanding your DISC personality profile and how it relates to others around you. 
• Working through time management challenges and delegation. 

 
Key Takeaways: 

• It

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In this episode, Alay and Bo discuss:

• What profit is and why it is so important. 
• Understanding where you’re making money and how you can make more of it. 
• The concepts of realization and utilization, how well you price, and how well you maintain pricing. 

 
Key Takeaways: 

• Many law firms look at cash in

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In this episode, Alay and Andrea discuss: 

• Differences in men and women in professional coaching and in running a law firm. 
• Embracing the discomfort to grow and evolve your organization. 
• What it means to think bigger using TRUST. 
• Two tips all attorney entrepreneurs should be thinking about. 

 
Key Takeaways: 

• The real problem is not

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In this episode, Alay and John discuss: 

• Why service professions often benefit from business coaching. 
• Business coaching versus executive coaching. 
• Advice to law firm owners looking to grow in the next year. 
• Increasing your presence in the marketplace. 

 
Key Takeaways: 

• Over time, your website should be bringing in business in the areas you want

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