Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but many of them still don’t hit the send button — why?
If you’ve never put
I was talking to a lawyer who wanted to send out an email newsletter to all of his firm’s existing contacts, but he wasn’t sure whether or not he should give them the opportunity to first opt into the emails before he sent the newsletter. In other words, he wanted to send his list an
Business owners must understand the difference between lead nurturing and lead generation, yet few do. Lead generation focuses on attracting new potential clients to your business, often through ads and SEO. Lead nurturing involves building relationships with people already in your network—like past clients, referral sources, or leads who’ve shown interest—by staying top of mind
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn’t work. After all, you may think you have a great strategy in place, but when it doesn’t produce the ROI you were expecting, it can be doubly frustrating to also not truly understand why.
Maybe your
The reason why law firms and other businesses choose to invest vast sums of money in Search Engine Optimization (SEO) is apparent. The logic fits. You get on the first page of Google, large numbers of people see you, and you’ll bring in clients. It’s why it’s more than a $20 billion industry in the
Before you read anything else, visit our friends over at Spotlight Branding, schedule a consultation, and pay them for marketing service. Did you do it? Probably not. You haven’t gotten anything out of this article yet.
So then why do so many lawyers use social media as nothing more than a digital billboard that
In the marketing world, you’ll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing “plan” and a marketing “strategy.” However, there is a very distinct difference.
Every December reporters at industry magazines and newsletters look at the year ending and summarize the highlights. Then, they look ahead to the trends and legal issues for the new year.
This is a great moment for you to look into the future and predict what the next 12 months will bring for your clients’
When you think about search engines, everyone quickly mentions Google, but YouTube is the world’s second-largest search engine. It has over 2 billion active users and deserves a place in your marketing plan. It’s a solid platform that allows you to create valuable, educational content that your past, current, and future clients can use. However,
Nearly every business claims to provide great client service—maybe even you make that claim (though most consumers don’t rate law firms particularly high on that scale). However, the ability to provide that level of service versus just promising it depends on a number of factors. Foremost is a great client experience. Let’s take a closer
