Most people don’t know how the legal process works. They have questions, concerns, and hesitations—and they go online looking for answers. That’s your opportunity.
A webinar is one of the easiest ways to show potential clients that you understand their situation and can actually help. You’re not pitching. You’re educating. And that positions you as
If you’re running ads, paying for SEO, or outsourcing social media—but not tracking what’s working—you’re flying blind. It doesn’t matter how good a marketing idea sounds if you don’t know whether it’s actually bringing in clients. Most small firms can’t afford to waste money on guesswork.
Tracking ROI (return on investment) isn’t complicated, but it
Most law firms don’t have a problem getting clients. They have a problem getting the kind of clients that make the work worth it. If your calendar is full but your bank account says otherwise, it might be time to rethink your approach.
Higher-paying clients look for different things than budget shoppers. They’re not just
You had a great consultation. The potential client seemed interested. Then you never hear from them again. What happened?
A lot of people assume silence means rejection. But in most cases, it just means the client got distracted. Life got in the way. And since you didn’t follow up, they moved on—or forgot. This is
There are three steps that a potential client takes to confirm you are the attorney who can help them solve their issue.
It is irrelevant whether you received a phone message at the office or an email from a visitor to your website.
Until you speak with the person, you don’t know how they found
Too many law firms say the same thing. “We provide excellent service.” “We care about our clients.” “We fight for justice.” These statements don’t mean much because every firm claims them. To stand out, you need a unique value proposition (UVP).
Your UVP is a simple, clear statement that tells potential clients why they should
This blog was submitted by David Arato, owner of Lexicon Legal Content
In the ultra-competitive world of legal content marketing, law firms are fighting tooth and nail for those big, obvious keywords. Personal injury attorney. Divorce lawyer near me. Criminal defense lawyer. But while the industry giants duke it out with million-dollar marketing budgets, smaller
In a marketing world that often focuses on the shiniest, newest trends, there are just some things that have always worked (and likely always will). One of these strategies is the concept of “evergreen content.” Just like the evergreen trees in the forest that retain their green leaves even in the coldest of months, evergreen
Digital advertising isn’t just about getting in front of an audience—it’s about getting in front of the right audience at the right time. With that in mind, there are two primary methods for achieving this with digital ads: Paid Search and Paid Social. They are fundamentally different despite being rooted in driving traffic and leads.
The
Search Engine Optimization (SEO) has been touted for years as the cornerstone of digital marketing strategies. The promise is enticing: get your law firm to the first page of Google, and the leads will roll in. But the reality is more complicated. Even if SEO lands your website on page one, it doesn’t inherently deliver
