A brochure looks nice. Just like having a nice office, nice furniture, and a nice suit.
At a glance, a prospective client or fellow professional can see you are no slouch. You’re successful.
You need a brochure, right?
It can’t hurt. But a brochure isn’t necessary. Your website can accomplish the same thing, but do it better.…
You promised yourself you would write an article or blog post or newsletter, record a video, or prepare a talk for your networking group, but you don’t know what to write about.
Don’t panic. And don’t force it. Skip the day and try again tomorrow.
Tomorrow, you might
…
You do a good job for your clients. They’re happy with the results you get for them and like you. But simply doing a good job for your clients doesn’t guarantee they will hire you again or refer other clients.
If you want that to happen, give them more than they’re paying you for.
Give…
Every lawyer advertises. Including you.
You might not run display ads, PPC ads, or send out a mailer. You might not conduct seminars, record videos, or publish a blog or newsletter.
Nevertheless, you advertise.
You advertise when you write articles or speak to a group. You advertise when you post information about your services on…
You’ve probably seen videos demonstrating the value of sales skills by asking a volunteer to “Sell Me This Pen”. The idea is, if they can sell something as unexciting as a pen, they can sell anything. Sometimes with a single 30 or 60 second commercial.
In fact, it’s even possible to do that selling legal services.
Even…
When it comes to productivity, I usually finish a task, tick the box or cross it off the list and move on to the next one.
Busy, busy, busy.
Sure, I take notes and update the file, but I do this as quickly as possible because there’s so much more to do.
It makes sense…
Besides doing good work and treating clients well, do you do anything to incentivize your clients to continue hiring you?
You should.
Yeah, I know, it’s a touchy subject. You really can’t offer discounts or rewards.
Or can you?
Could you hold back on increasing your fees for clients who have been with you for…
Everything we do that qualifies as marketing—networking, content creation, staying in touch with clients and prospects, running ads—is easier and more effective when we “prepare” before we “do”.
Let’s call it “pre-marketing”.
Before you attend a live event, for example, you don’t just show up. You make a list of people you want to connect…
Eventually, both. Each is different, each has advantages over the other. So, when you have more time or staff, or a bigger list, use them both.
I do. But I make things as simple as possible by posting my newsletter on my blog and sending my blog posts to my newsletter list.
If you’re new…
Whether you’re writing an article or blog post, a memo to your client or your file, a brief or a demand letter, outlining before you write is almost always recommended.
It helps you include all the key points, put them in an effective order, and save time with the actual writing because you’ve thought about…
