There’s a simple way to get more people to read what you write, listen to and engage with your message, and contact you to learn more.
But most lawyers don’t do it. Or do it enough.
Most lawyers do a good job of presenting facts and logic, and that’s certainly important, but you can’t rely…
Some attorneys are terrible about returning phone calls and replying to emails.
Don’t be like them.
Clients hate “not knowing” if you received their message and if you (or someone on your behalf) will reply. When they don’t hear from you, it makes it look like you don’t care about them—so why should they care…
In the 1980s, a lawyer friend and I started a real estate seminar business. We took out full-page ads and invited people to come to our office in the evening to hear about buying real estate with “no money down,” something my partner had had extraordinary success doing.
We charged $150 for the initial seminar,…
It happens. A client is unhappy about something you did or didn’t do and posts a negative review. And those reviews can hurt you.
But bad reviews are a fact of life. No matter how good you are and how hard you work to keep your clients happy, you can’t please everyone all of…
Many lawyers specialize in one or two fields of law and that focus has benefits. Continuing education and law firm management is less demanding, marketing and advertising is less time consuming and expensive. They also tend to get more referrals from lawyers in other practice areas who don’t see them as a competitor.
But there…
It’s not what you’re thinking. It’s not advertising, networking, social media, blogging, or speaking. It’s not even referrals, although that’s a big part of it.
Many lawyers don’t think of it as marketing, but it is. The smartest and most profitable kind of marketing a lawyer can do.
And here it is in a nutshell:…
Average is good enough.
If you’re reasonably competent, deliver value to your clients, and you’re not an asshat, that’s all you need to bring in a steady stream of clients and make a great living.
Well, almost.
You also need to be good at marketing.
Look at your competition. What do you see? I’ll tell…
I used to call it a “weekly review” but now I call it “weekly planning” because I don’t just want to look at what I’ve done, I want to figure out what I need to do next.
Whatever we call it, why do we do it once a week instead of more often? Because we…
You’re good at what you do. You’re a “trusted advisor” and deliver good results for your clients. Great, but can you prove it?
It’s probably awkward for you to say you’re the lawyer people should choose but it’s a different story when someone else says it. When a client refers a friend or business contact…
It’s simple. You get referrals by giving referrals. Send clients or customers to your business clients and contacts and they’ll do the same for you.
I’m sure you do this when the opportunity presents itself and you “think about it”. I’m suggesting you think about it regularly and go out of your way to find…
