Okay, I’m guessing. I’m guessing that you’re like many attorneys and you haven’t raised your fees for a long time, ostensibly because you’re afraid that if you do, you’ll lose clients.
Yes, some clients might leave. But most won’t. They won’t leave because it’s a pain in the behind to find another attorney and bring…
Yesterday, I got an email from the author of a book I bought several years ago, asking me for a review. “I’m looking to attract more readers, and your star rating [and review] will help tremendously… I’m asking for your help.”
Have you ever asked your clients or business contacts for help? You should.
Whether it’s…
In marketing, there are two types of clients a lawyer can target:
The second type has a…
When I was younger and not as busy as I am today, a simple todo list was all I needed. I could write everything on that list—homework, things to read or look into, things to buy—today, tomorrow, or “soon”.
Today? Not so much.
Today, one big list for everything would be impractical and overwhelming. Yes, we…
It’s difficult to carve out hours at a time for marketing. The good news is that you can accomplish a lot with just 15 minutes a day.
Between appointments, during lunch, at the end of the day, while you’re driving—snatch’s of time that even the busiest of practitioners can muster.
The trick is to make…
If you ask attorneys about marketing, many will tell you, “I don’t have time for marketing”. But this isn’t true. If you tell yourself this, frankly, you’re lying to yourself.
Because you do have the time.
Marketing doesn’t only mean going to networking events, conducting seminars, writing a blog or newsletter, or taking business associates to…
Prospective clients often don’t trust lawyers. They may have had a bad experience, friends or business associates may have shared their bad experiences, or decades of TV shows depicting lawyers as liars and cheats might have indoctrinated them.
So they often expect the worst from you.
Among other things, they expect you to be less than…
One big idea can change your life. Your idea could be a successful marketing method, a way to dramatically increase your productivity, a strategy for winning your current case, a transformative diet or exercise plan, or an investment idea that yields massive returns.
Big ideas are exciting. They motivate you to take action and often…
When it comes to aversion to risk, nobody holds a candle to lawyers. We’re trained to anticipate risks, protect against them, and quickly act to minimize damages when something goes wrong.
We do this for our clients and for ourself. It’s kinda our thing.
Risk management in any business or profession just makes sense. What doesn’t…
Okay, there are lots of reasons someone might not hire you, starting with “they don’t need your services yet/anymore,” all the way to “they haven’t heard from you in a while and forgot about you.”
It could be your “open rate” (or lack thereof). You haven’t told them what to do, or told them often…
