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Not friends necessarily, business connections—influential people who can send you referrals, introduce you to key people in your target market, give you information or advice, or inspire you. 

Your business network, which you should continually expand and improve.

Start by identifying categories of people you’d like to know. “Business leaders in the health care field,”

Don’t break the chain is a mantra about building habits by steadfastly refusing to miss a day or week or whatever schedule you commit to. It was popularized by Jerry Seinfeld who, at the beginning of his career, committed to writing at least one new joke every day, followed by making a big X for

If you want your practice to grow, one of the best things you can do is stand out from other lawyers and firms. 

Most lawyers and firms don’t. 

They offer the same services, make the same promises, charge similar fees, and use the same marketing strategies. They look and sound and smell like everyone else. 

What are the best days for you to publish blog posts or other content? Which days get the most “opens,” sign ups, forms filled out, clicks and engagement? 

Check your stats. 

You might find that Tuesday gets far more opens than other days of the week, in which case you should consider making Tuesday your

Everyone gets unsolicited email and I’m no exception. It’s usually from complete strangers but sometimes it’s from people I know (or knew), who apparently believe that because I know them, or subscribed to their list at some point or bought something from them in the past, it’s okay to continue to send me offers even though

Many experts tell you to “speak like your prospective clients speak,” mirroring and matching their language, word choices, and style, so they will more easily understand and relate to you. 

They say that most people don’t have a legal background and might be confused and/or intimated by your use of legal terminology and references.