Giveaways serve as effective tools for influencers and celebrities to boost their visibility, engage with fans and expand their follower base. But for those following the recent giveaway that sparked mayhem in the streets of New York City (NYC), it is evident that preparation prior to live-event prize promotions is critical.
So, how did an
On April 13, 2023, the Federal Trade Commission (FTC) used its penalty offense authority to issue Notices to approximately 670 advertisers, warning that the FTC will not hesitate to use its authority to target those who cannot substantiate their claims, with large civil penalties of up to $50,120 per violation. The Notice does not suggest
A proposed amendment to California’s Civil and Government Codes would limit the recovery of statutory damages in connection with certain digital accessibility claims, while also requiring certain government agencies to educate covered entities on their obligations to make their websites and mobile apps accessible under California law.
The accessibility amendments are proposed in Assembly Bill
The Department of Justice recently released new guidance describing how state and local governments and businesses open to the public can make sure that their websites are accessible to people with disabilities. The guidance offers general information and also includes specific recommendations to improve the user experience.
On March 18, the Department of Justice (DOJ)
The FTC alerted consumers to the truth behind online advertisements connected to affiliate marketers in a September 20th blog post titled, What’s affiliate marketing? Should I Care? The FTC took action against an online marketing operation this summer over a low-cost trial scam involving tooth-whitening products. According to the FTC, many consumers remain unaware that
The ASA has taken the “unusual step” of immediately removing an ad by a company called Koosday for a club night featuring a man slumped against a car with the text “I DON’T WANT TO DIE SOBER”. The ad appeared on car bonnets and prompted a complaint that it irresponsibly linked alcohol with driving.
The
Last week, the ASA ordered Paddy Power to remove a newspaper ad offering “money back” on bets if Oscar Pistorius is found not guilty of murder. The ad showed a photograph of the South African Paralympian superimposed on a statue of an Oscar award, with the words: “It’s Oscar Time. Money back if he walks.
During the 2012 Christmas season, ASDA and Morrisons ran ads depicting mothers running errands, bustling around kitchens, preparing food, wrapping presents and attending Christmas plays. Complaints were made to the ASA on the basis that they were offensive and sexist because they reinforced outdated stereotypes of men and women in the home.
Morrisons responded to
We all put pressure on ourselves to get in shape in the New Year and whilst we often need a little push to do so, gyms should be warned about trying too hard to sign up new members. The Vauxhall branch of Gym Limited sent an SMS message to customers in April 2012 stating that 30 April 2012 was
Several ASA adjudications in recent months have highlighted the difficulties for advertisers in making any health claims about their products. The ASA have come down hard on those that fall foul of the CAP and BCAP Codes which require that, in relation specifically to health claims, advertisers must have evidentiary substantiation of any health claims made in advertisements, by
