As we publish this series of posts on starting on blog, this may seem like the most self-serving. I want to talk about choosing a platform for your blog, but of course I am writing this on behalf of a company that is in the business of hosting blogs.
Don’t worry, this is not a
The first step in starting a blog is choosing a topic to blog about. Unfortunately, for some aspiring bloggers, it is a step they never move beyond.
“But someone else already has a blog on what I want to write about,” they protest. “I’m too late to the game.”
It is the excuse I hear
Marketing has given blogging a bad name.
I say that not to offend the legal marketers of the world or the lawyers who blog to market their practices.
But I fear that, at least in the legal profession, blogging has become so tightly equated with marketing that its inherent value as a medium of expression
As I said earlier this week when we kicked off this blog, our goal is to publish a series of posts in which we at LexBlog share our insights and advice around starting, maintaining and building a blog.
But it seemed that the best way to start was not for us to tell you why
At LexBlog, we are passionate about blogging.
I say that not as a trite attempt at marketing. Rather, it is a statement of fact. We love reading blogs. We love writing blogs. We believe in the power of blogs to create community and connections. We believe in the ability of blogs to inform and enlighten.
