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Website speed is one of the most important metrics for you to track with your site. In fact, the speed with which your website loads could be one of the primary factors that decide between you keeping and losing a visitor, and thus a potential new client for your firm.
This might sound dramatic, but

The speed at which your website loads will drastically affect the experience your users have when they navigate to your page. Ideally your website should load up quickly when a person navigates to it, otherwise they’ll be likely to click away, losing you the opportunity to lock in a new client.
Consider your own browsing

Search engine optimization (SEO) is the process of using various best practices in content creation to increase your website’s search rankings. One of these best practices is the proper usage of keywords throughout the content.

A keyword is a word or term that people are likely to use when searching for something online. For