Crazy Third Option

Maybe there is a crazy third option?

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If you run a blog or website, you will inevitably get backlink or guest post requests. What started as an innocent practice has devolved into an automated process that can best be compared to Spam. Not only is it adding trash to your Inbox, but it is also bringing down the quality of search results.

Even though I often work in a remote digital environment, I have adopted the habit of virtually “walking the grounds” at any job I have. It allows me to keep tabs on what is going on in various parts of the company and make more informed decisions based on first-hand knowledge.

Do you believe that blogging does not work? That is has failed you in your effort to accomplish your ends?  Might you consider that it hasn’t, but instead that you are dealing with cognitive dissonance?

Cognitive dissonance is that feeling of discomfort you get when what you believe runs counter to what you are doing

Having blogged for almost two decades now, I have had the opportunity to talk to hundreds of people who have gone down the same road as me.  We often commiserate on the challenges and excitement of writing online.  In the end things often crystallize around one questions, “Why did you start blogging?”

The answers vary. 

I want people to blog. Publishing and putting yourself out there can be a life-altering event.  It can lead to new connections, skills and career options.  It is very important. So I dislike saying anything that would discourage people from blogging.

But if you are a person who is using ad-supported blogging solutions, I am