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In competing for work, expertise and experience are the table stakes for playing in the legal services game. But a deep understanding of the business, its operational culture, the internal politics, its industry, and how decisions are made inside the company is the type of information that gives you an unfair advantage when competing for

Research says that individuals only retain about 10% of what they are taught in-classroom training. In fact, it’s estimated that half of classroom learning is lost within the first 24 hours. While this type of instruction is still required as part of the professional development process, one-off classroom instruction is inadequate to build the knowledge

Recent research from BTI Consulting suggests that in house counsel are contacted by law firm partners only 26 times per month. That’s less than once a day. They hear more from car warranty companies than they hear from you.

More importantly, only four of those calls are viewed as having provided value. This gets tricky

Referrals are the lifeblood of a healthy practice. In fact, 85% of the work that comes to the top-performing lawyers came through referrals – from inside the firm, at first, and increasingly from outside the firm as you get better at connecting with others.

Referrals are powerful. They include an implied endorsement of you that

Website features the largest business development knowledge and course library in the industry
DAVIS, California, September 2019 – A new eLearning website for business lawyers offers a fresh and innovative approach to legal marketing and business development training. Designed specifically for the corporate law firm and law school industries, eLegal Training is a business development

Business development is a top growth strategy for most law firms. But to be successful, firms need to build a ‘culture of business development’, something aspired to by many but rarely achieved. A culture of business development requires instilling in the firm a shared client development process, developing the necessary skills (not just knowledge) and