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By Steve Fretzin & Audrey Rubin
Exceptional Client Service for Successful Law Firms
The legal profession is often slow to change, but when it comes to client service, there’s no room for complacency. When I had the chance to sit down with Audrey Rubin, an expert in legal operations and business practices, it was inevitable

In this episode, Steve Fretzin and Robert Hanna discuss:

  • Podcasting as a business development tool
  • Building and engaging a legal community
  • Strategies for growing a personal or firm brand
  • Leveraging LinkedIn and legal technology for career advancement

Key Takeaways:

  • Launching a podcast differentiates a business, builds client relationships, and establishes a brand by offering valuable

By Steve Fretzin & Adam Kosloff
Mastering Content Creation for Lawyers: The Power of Consistency and Creativity 
In a recent conversation with Adam Kosloff, CEO of Virtuoso Content, we dove into a topic that holds increasing importance for lawyers and professionals alike: consistent and creative content creation. If you’re not putting out content, you’re missing

In this episode, Steve Fretzin and Ron Latz discuss:

  • Challenges in business development and marketing for lawyers
  • Aligning marketing strategies with law firm goals
  • Choosing the right marketing vendors for law firms
  • Personal branding and networking in law firm success

 
Key Takeaways:

  • Lawyers often struggle with marketing due to a lack of business development

In this episode, Steve Fretzin and Merry Neitlich discuss:

  • Challenges in legal marketing
  • Importance of branding in law firms
  • Evolving marketing techniques
  • Integration of branding with business development

Key Takeaways:

  • Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services unique and meaningful to clients.
  • Without

In this episode, Steve Fretzin and Justin Krane discuss:

  • Challenges lawyers face with managing their finances
  • The importance of automating financial systems
  • The connection between lifestyle choices and financial health
  • Strategies for building a financially secure law practice

 
Key Takeaways:

  • Automating the transfer of funds between business and personal accounts helps remove emotion from

In this episode, Steve Fretzin and Melanie Herschorn discuss:

  • Book writing for lawyers
  • Challenges in book publishing
  • Books as marketing tools
  • Role of technology and AI in publishing

Key Takeaways:

  • Lawyers can streamline book creation by repurposing existing content instead of writing new material daily.
  • Carefully vet publishers to avoid rights loss or financial exploitation

In this episode, Steve Fretzin and Gregg Goldfarb discuss:

  • Evolving legal marketing strategies
  • Non-lawyer ownership in law firms
  • Revenue growth through referrals and partnerships
  • Networking and education for lawyers

Key Takeaways:

  • Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their expertise and refer them to other firms,