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In this episode, Steve Fretzin and Josh Branch discuss:

  • Building trust with your network, clients, and prospective clients. 
  • Developing your relationships and reputation. 
  • The importance of preparedness to trust and likeability. 
  • Finding natural affinities for helping to build trust. 

Key Takeaways:

  • Building a relationship without trust will not lead to successful, healthy places. 
  • Sometimes

In this episode, Steve Fretzin and Robert Plotkin discuss:

  • Giving information away.
  • Writing a lead-generating book while maintaining your law practice.
  • Benefits of writing a book above other kinds of content marketing.
  • What to do before publication, during promotion, and after publication.

Key Takeaways:

  • Even if you gave someone your entire process, nobody will be

In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss:

  • Mistakes attorneys make that fail to gain trust.
  • Why trust matters and the different dimensions of trust.
  • Ways we can quickly build trust.
  • Making the right first impression.

Key Takeaways:

  • People hold how they feel about you higher than how competent you are.

In this episode, Steve Fretzin and Jen Lee discuss:

  • Breaking the mold of traditional legal molds within ethical guidelines.
  • Legal models that are changing the game for attorneys.
  • The growing demand for legal services in underserved communities and non-traditional markets.
  • How COVID changed the legal landscape.

Key Takeaways:

  • The billable hour contributes to lawyer burnout

In this episode, Steve Fretzin and Tom Dunlap discuss:

  • Letting go of the old things to promote the new things.
  • The power in relinquishing control.
  • The two paths to scaling.
  • Finding the right fit for your team, clients, and fees.

Key Takeaways:

  • Having your name on the door makes you the lightning rod for problems.

In this episode, Steve Fretzin and Victoria Collier discuss:

  • Thinking about your law practice of the future.
  • Selling a book of business versus an actual business.
  • Balancing future needs with your current lifestyle.
  • Key components of having an exit strategy and preparing your firm for sale.
  • Technology that is supporting law firms to run better.

In this episode, Steve Fretzin and Miriam Airington-Fisher discuss:

  • Building your business on your own or under a firm umbrella.
  • Embracing an entrepreneurial mindset.
  • Growing and scaling in different ways.
  • Advice for those lawyers going out on their own.

Key Takeaways:

  • You get a higher return when you’re the one that you’re investing in.
  • Even

In this episode, Steve Fretzin and Laura Sauter discuss:

  • What branding really is and what it really means. 
  • Personal branding to stand out authentically. 
  • Building and protecting your reputation and brand. 
  • Reflecting on your personal brand and values to elevate your law practice. 

Key Takeaways:

  • People hire lawyers, not just law firms. To stand