By Steve Fretzin & Audrey Rubin
Exceptional Client Service for Successful Law Firms
The legal profession is often slow to change, but when it comes to client service, there’s no room for complacency. When I had the chance to sit down with Audrey Rubin, an expert in legal operations and business practices, it was inevitable
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Robert Hanna: Unlocking Legal Success Through Podcasting, Recruiting, and Community Building
In this episode, Steve Fretzin and Robert Hanna discuss:
- Podcasting as a business development tool
- Building and engaging a legal community
- Strategies for growing a personal or firm brand
- Leveraging LinkedIn and legal technology for career advancement
Key Takeaways:
- Launching a podcast differentiates a business, builds client relationships, and establishes a brand by offering valuable
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Mastering Content Creation for Lawyers: The Power of Consistency and Creativity
By Steve Fretzin & Adam Kosloff
Mastering Content Creation for Lawyers: The Power of Consistency and Creativity
In a recent conversation with Adam Kosloff, CEO of Virtuoso Content, we dove into a topic that holds increasing importance for lawyers and professionals alike: consistent and creative content creation. If you’re not putting out content, you’re missing…
Ron Latz: Mastering Law Firm Growth through Strategic Marketing
In this episode, Steve Fretzin and Ron Latz discuss:
- Challenges in business development and marketing for lawyers
- Aligning marketing strategies with law firm goals
- Choosing the right marketing vendors for law firms
- Personal branding and networking in law firm success
Key Takeaways:
- Lawyers often struggle with marketing due to a lack of business development
…
Interacting with Non-Lawyers in a Way They Understand with Jim Coogan
By Steve Fretzin & Jim Coogan
Interacting with Non-Lawyers in a Way They Understand
In the legal world, effective communication can make or break a relationship, especially when dealing with clients who aren’t familiar with legal jargon. Jim Coogan, co-founder of Coogan Gallagher, speaks about the importance of interacting with non-lawyers in a way that…
Merry Neitlich: Mastering Legal Branding From Taglines to Revenue Generation
In this episode, Steve Fretzin and Merry Neitlich discuss:
- Challenges in legal marketing
- Importance of branding in law firms
- Evolving marketing techniques
- Integration of branding with business development
Key Takeaways:
- Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services unique and meaningful to clients.
- Without
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Justin Krane: Smart Spending and Turning Business Expenses into Growth
In this episode, Steve Fretzin and Justin Krane discuss:
- Challenges lawyers face with managing their finances
- The importance of automating financial systems
- The connection between lifestyle choices and financial health
- Strategies for building a financially secure law practice
Key Takeaways:
- Automating the transfer of funds between business and personal accounts helps remove emotion from
…
The Future of Legal Services: A Conversation with Mathew Kerbis on Subscription Models
By Steve Fretzin & Mathew Kerbis
The Future of Law: Embracing Subscription Models
As a business development coach for lawyers, I’ve seen how the traditional methods of legal practice can sometimes hold back progress. The billable hour has been a cornerstone of your profession, but it often creates stress and inefficiency. Recently, I had a…
Melanie Herschorn: Book Writing and Publishing for Branding and Growth
In this episode, Steve Fretzin and Melanie Herschorn discuss:
- Book writing for lawyers
- Challenges in book publishing
- Books as marketing tools
- Role of technology and AI in publishing
Key Takeaways:
- Lawyers can streamline book creation by repurposing existing content instead of writing new material daily.
- Carefully vet publishers to avoid rights loss or financial exploitation
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Gregg Goldfarb: Staying Profitable in a Changing Legal Landscape
In this episode, Steve Fretzin and Gregg Goldfarb discuss:
- Evolving legal marketing strategies
- Non-lawyer ownership in law firms
- Revenue growth through referrals and partnerships
- Networking and education for lawyers
Key Takeaways:
- Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their expertise and refer them to other firms,
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