Ideas for leading legal organizations in a VUCA world

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In this article, I outline what the near future will look like for law firms and legal departments, what people want from leaders during times of crisis, and four commitments leaders need to address as they plan to lead through a crisis.  

What the next two to three months will look like

As of

Great advice here on developing “pitches” vs. custom proposals.

Clients don’t like to be “pitched”.  Nobody does.

Instead, focus your time and energy on understanding their needs and preferences, and develop a custom proposal that offers valuable help.  Read Tim Corcoran’s blog post here.

The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on your radar, starting now.

1. Data-driven business development. At the 2016 Legal Marketing Association Technology Conference, JD Supra’s Adrian Lurssen