In today’s competitive legal industry, developing a strong brand is no longer just for law firms—it’s essential for individual attorneys. A law firm’s brand defines its culture and values, but as a partner or member of the firm, you also need a distinct personal brand. This goes beyond just being part of the firm’s identity;…

We’re at the midway point of the Chambers USA 2025 research schedule, so it’s a great time to quickly pause and take inventory.
Gearing up for the process can be a whirlwind: scheduling strategic conversations with group leaders, conducting interviews with attorneys, compiling compelling matter write-ups, researching client names and sending numerous follow-ups before…

As we say goodbye to summer, many of us are looking forward to the delights of fall: crisp weather, beautiful foliage, football and budgets. Wait. What? Okay, so maybe not many of us are actually looking forward to that last one.
As law firms take a hard look at non-essential expenditures in Q4, paying for attorneys to…

As law firms strategize to enhance their lateral partner hiring processes, they face mounting challenges, particularly with lateral market trends forecasting record activity in Q4 — despite a 35-percent decline in 2023. With nearly half of lateral hires leaving within five years, retention has become more crucial than ever. As lateral moves and…

Do you have valuable insights on legal trends, enjoy sharing knowledge and want to showcase your expertise?
For those of us in the legal industry, podcasting could be a powerful tool to reach new audiences. Whether you’re a seasoned legal professional or just starting to build your reputation, combining your current marketing efforts with podcasting…

Training for a marathon is no easy task. The physical and mental process is daunting, grueling, time-consuming and rewarding all at once. It requires a high level of dedication, strategy and intention.
In many ways, training for a marathon mirrors a successful public relations endeavor. The practice of PR is by no means a sprint.…

Have you ever been asked to provide the return on investment (ROI) for a marketing campaign? Panic sets in as you realize the impossibility of the task. Even if you know the number of impressions, click-through rate, engagement rate, likes, shares, time on web page, downloads, etc., it can be difficult to follow individual leads…