Expressions of affection and appreciation are at the forefront on Valentine’s Day. While many people focus on romantic love, the holiday is also a perfect opportunity for businesses — including law firms — to show their clients that they are valued. Clients are the lifeblood of any law firm, and in an industry often characterized

The past several years have been filled with pandemics, natural disasters and political events that have dominated the news, and this year already appears to be no exception. We have seen wildfires destroying parts of Los Angeles, a horrible tragedy on Bourbon Street in New Orleans and continuous fodder from the new presidential administration that

Hollywood could not have written a better screenplay than the real-life legal drama starring actors Blake Lively and Justin Baldoni. The now-bitter feud between the actors reportedly began during the filming of their movie “It Ends With Us,” which Baldoni also directed. Within days of the film’s August release, rumors of the behind-the-scenes rift started

PR professionals have had to drastically change how they engage with media due to changes and staff reductions in the newsroom, attitudes about content, and emerging technologies. As a result, those working with professional services, corporations and businesses need to stay on top of current trends and most effective strategies to gain and maintain visibility

A comprehensive effort to rewrite attorney biographies is an intensive, and often sensitive, activity. Bio pages are some of the most-viewed and read pages on your law firm’s website. When embarking on a project like this, it is important to understand the firm’s desired voice and style. To develop cohesive, creative and unique individual bios,

Legal marketers everywhere are breathing a collective sigh because Chambers USA’s submission season has come to an end. Whether you have overseen the completion of 70-plus submissions or only a handful, you now possess a wealth of information about your firm, and that’s marketing gold. Think about it: You have collected headcount information, top-line information about