Expressions of affection and appreciation are at the forefront on Valentine’s Day. While many people focus on romantic love, the holiday is also a perfect opportunity for businesses — including law firms — to show their clients that they are valued. Clients are the lifeblood of any law firm, and in an industry often characterized
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Stop the Scroll: Understanding the Four Elements of Every Social Media Post
In the last 15 years, the social media world has evolved into, for better or worse, a critical asset in any law firm’s marketing strategy. Even the most committed of naysayers in the legal industry have increased the adoption of social media and believe in, if not its revenue-generating power, definitely its low- to no-cost worldwide…
When Breaking News Disrupts Your Media Relations Strategy
The past several years have been filled with pandemics, natural disasters and political events that have dominated the news, and this year already appears to be no exception. We have seen wildfires destroying parts of Los Angeles, a horrible tragedy on Bourbon Street in New Orleans and continuous fodder from the new presidential administration that…
Actors’ Feud Creates Real PR Drama
Hollywood could not have written a better screenplay than the real-life legal drama starring actors Blake Lively and Justin Baldoni. The now-bitter feud between the actors reportedly began during the filming of their movie “It Ends With Us,” which Baldoni also directed. Within days of the film’s August release, rumors of the behind-the-scenes rift started…
Creating a Winning Marketing Strategy — Game Plans Aren’t Just for Football
The football season is coming to an end, but I always look forward to the culmination of the year with “the big game.” How could I not? It combines my three favorite things: a high-stakes championship game, epic examples of creative branding and — of course — snacks.
While I’m a marketing professional and not…
Legal PR and Media Relations in 2025: Essential Data and Strategies
PR professionals have had to drastically change how they engage with media due to changes and staff reductions in the newsroom, attitudes about content, and emerging technologies. As a result, those working with professional services, corporations and businesses need to stay on top of current trends and most effective strategies to gain and maintain visibility…
How to Organize a Smooth Attorney Bio Rewrite Process
A comprehensive effort to rewrite attorney biographies is an intensive, and often sensitive, activity. Bio pages are some of the most-viewed and read pages on your law firm’s website. When embarking on a project like this, it is important to understand the firm’s desired voice and style. To develop cohesive, creative and unique individual bios,…
3 Things to Include in Your Law Firm Website’s ‘About’ Section
When it comes to marketing a law firm, how do you differentiate your firm’s identity from others in the market? It’s not your full-service scope. Countless law firms claim to have all the practice areas a client could ever need. It’s not the quality of the attorneys. No firm would boast that their lawyers are…
A Tailored Rankings Strategy: Finding the Right Fit for Your Firm
There are thousands of legal rankings out there and it can be easy — and frustrating — for a legal marketing team to get stuck in the constant barrage of new listings, categories and deadlines. Legal marketers are busy, and parsing rankings opportunities takes a lot of time. That’s why we did it for you,…
What Else Can You Do with a Chambers USA Submission?
Legal marketers everywhere are breathing a collective sigh because Chambers USA’s submission season has come to an end. Whether you have overseen the completion of 70-plus submissions or only a handful, you now possess a wealth of information about your firm, and that’s marketing gold. Think about it: You have collected headcount information, top-line information about…