Summer is just around the corner, and those of us who work in legal marketing and public relations know that as temperatures heat up in most parts of the country, the appetite for intense, all-out reporting on just about everything — including legal news — cools down. The intensity of any PR effort is accordingly…

Despite the growing role of PR in shaping brand reputation and thought leadership, many law firms still hold misconceptions about how it works. If you lead your firm’s PR program, part of your job is to educate stakeholders about the fundamentals of media outreach, explain your internal processes, and clarify how PR integrates with broader…

Email marketing continues to evolve, blending timeless strategies with cutting-edge digital innovations. As time goes on, the most successful marketers are those who are finding new ways to build stronger connections, deliver more personalized experiences, and stand out in increasingly crowded inboxes. Here are six email marketing ideas to keep your audience interested, engaged, and…

We love a good strategy. A detailed roadmap. A quarterly rollout. A color-coded deck that ties it all together. And in legal marketing, strategy is crucial — especially when we’re promoting practices built on precedent, precision, and predictability.
But sometimes, the best ideas don’t start with a plan. They start with a moment.
Recently, I…

Hello Newsstand readers! We know that many of you are enjoying your time at the annual Legal Marketing Association event in Washington, DC, and so we will keep this tip about the intersection of PR and rankings brief. You can find several Jaffe people at LMA – Evyan, Terry, Cecilia and Candace at the Jaffe…

Even in this era of AI-assisted content creation, one of the greatest challenges facing law firm marketing programs remains effective content distribution. After countless hours spent drafting blogs, articles, and legal alerts, law firm marketers must ensure that their content reaches the right audiences. While publishing content directly on firm websites, sharing it via social…

If you had told me 10 years ago that future me would regularly listen to behind-the-scenes tales from episodes of “The Office” or a weekly recap of Hollywood gossip, I would have been highly skeptical. But along came podcasts … and those Office Ladies and entertainment news mavens have become my go-to listens during cardio…