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Latest from Kelchen Consulting Blog

Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the second year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to. “Whether you routinely celebrate the work anniversaries of connections on LinkedIn, or have recently purchased a Stanley Quencher, social media

Social media is one of the most powerful and cost-effective tools that modern lawyers can use to market themselves. However, determining which platforms to use, properly setting up accounts, and deciding what to post and how often can be a daunting task. This is especially true when considering the many ethical rules that attorneys must

Getting the most out of the professional and business associations you belong to is something I’m always talking about with my clients. Most of these organizations have websites, newsletters, magazines, and social media accounts they need to fill with useful content. Some of them make a point of highlighting their members whenever possible. Putting yourself

To be a lawyer is to be a writer. In this profession, there’s no way to escape putting pen to paper, or more realistically, fingers to keyboard. Many attorneys do so much writing on behalf of clients, the thought of setting time aside to write for one’s self is overwhelming. However, getting published is a