Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics.
Many law firm websites look more like an online brochure. Instead of having a lot of content, the
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Proactively meeting productivity metrics
Meeting productivity metrics within a law firm is vital. Employees must meet their productivity metrics for a law firm to meet its obligations. Law firms have vast obligations from payroll, rent, insurance, utilities, supplies, taxes, and other expenses.
Law firms that bill hourly likely have billable hours and accounts receivable requirements. Similarly, law firms that…
Few employees are reading your emails
In an article I wrote long ago, I encouraged law firm managers and owners not to manage by email. Email is mainly ineffective for conveying messages or instructions to specific employees.
Emails can be helpful when conveying firm-wide messages. They can also be used if a law firm is trying to document something for…
Freelancers can help law firms
Many law firms have a lot of administrative work that needs to be done, including marketing, graphic design, recruiting, human resources, bookkeeping, and other business services. However, it is cost-prohibitive for many law firms to hire the folks you need to complete the work internally. As a result, some law firms never get to many…
To expand, does it make sense to buy other law firms?
Law firms looking to expand into new markets must determine the best strategy. Some start from scratch, open a satellite office and attempt to grow it. Others seek to buy existing law firms and put them under their umbrella. The potential pros and cons of each strategy are below.
Does Buying Existing Law Firms Make…
Are radio ads still worth it?
Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM and FM radio. But with so many options today, it is a different ballgame.
The Cons of…
What’s the average law firm growth rate?
Many law firm owners and managers want to grow or scale their firms. If they can increase their firm, they can pay themselves and their employees more. With more income, law firms can do other great things, like buy new equipment, obtain better benefits, and maybe even expand their law firm. It can even allow…
What to make of non-local job candidates?
it is essential to fill an open position at your law firm. Whether it is an attorney, paralegal, legal assistant, or administrative staff member, most law firms cannot afford to have key positions remain open when there is work to do.
When positions are not filled, essential work is likely not being done. To the…
It is time to retire the industrial copy machines
Long ago, in 2015, I wrote that it was wise to avoid copy machine contracts. The costs of copy machines have always been extraordinary. According to a recent article, industrial copiers can range from $5,000 to $25,000 and more. Believe it or not, some copy machines can cost as much as $80,000.…
Moving toward an exclusively digital marketing strategy
An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive.
New clientele is particularly important in areas of the law where repetitive business is necessary because the clients they serve do not provide long-term, repetitive business. Take areas like divorce…
