Long ago, in 2015, I wrote that it was wise to avoid copy machine contracts. The costs of copy machines have always been extraordinary. According to a recent article, industrial copiers can range from $5,000 to $25,000 and more. Believe it or not, some copy machines can cost as much as $80,000.
An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive.
New clientele is particularly important in areas of the law where repetitive business is necessary because the clients they serve do not provide long-term, repetitive business. Take areas like divorce
As a law firm manager or owner, there is so much time in the day. Where a law manager focuses their time and attention can go a long way toward the success or failure of their law firm.
With clients, employees, third-party vendors, solicitors, and others, there are time bandits all around. Everybody is going
Obtaining new clientele is essential for most law firms. New clients ensure that the lights stay on and that legal staff have the work to remain profitable and generate income for the firm.
Prospective clients can reach out in multiple ways today. With most law firms, potential clients can reach out through phone calls, emails,
Lunch meetings are common for law firm managers and owners. If you run a successful law firm with many social, business, and friend contacts, they often ask you to lunch.
Going to lunch with others is often a great thing to do. You spread your wings and meet others by lunch, often leading to referrals
Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging.
One way a law firm can help itself is through email marketing. Email marketing can be effective and powerful. The cost of email marketing can be reasonable compared to numerous other options.
How
In initial consultations, some potential clients may claim that they do not have the funds to hire you. It could be that the potential client paid a consultation fee to meet you. You might have spent much time answering their questions with IRAC (issue, rule, analysis, and conclusion) answers. You might have listened carefully
Law firms often have employees falling below expectations in a particular area. An employee might do many good things for the law firm and the clients. But there could be an area where they are significantly deficient.
The possibilities are endless. However, the law firm might not like the employee’s work product on cases or
Google LSA Ads (“Local Services Ads”) came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also promoting the use of these ads to lawyers.
What Are Google LSA Ads?
Google LSA Ads
