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Latest from Kirk Stange on Law

Obtaining new clientele is essential for most law firms. New clients ensure that the lights stay on and that legal staff have the work to remain profitable and generate income for the firm.
Prospective clients can reach out in multiple ways today. With most law firms, potential clients can reach out through phone calls, emails,


Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging.
One way a law firm can help itself is through email marketing. Email marketing can be effective and powerful. The cost of email marketing can be reasonable compared to numerous other options.
How

Law firms often have employees falling below expectations in a particular area. An employee might do many good things for the law firm and the clients. But there could be an area where they are significantly deficient.
The possibilities are endless. However, the law firm might not like the employee’s work product on cases or


Deciding where to place a law firm is an important decision. From the size of the space to the cost of the rent, a law firm must make many important decisions.
Law firms also have to consider the aesthetics of the office. Depending on the types of clients a law firm is trying to make,


Google LSA Ads (“Local Services Ads”) came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also promoting the use of these ads to lawyers.
What Are Google LSA Ads?
Google LSA Ads


Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer.
However, staying and remaining high in search engine results can be a constant battle. One day, a