Pop culture references and trendy slang in thought leadership aren’t as helpful as you might think, and can actually turn audiences off and away
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or
Mine your law firm’s awards submissions for thought leadership topic gold
Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com, and other organizations and media outlets that have reputable awards programs.
These submissions are expensive to produce because of the time it
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles
Far too many professionals, including attorneys, don’t put in the work to write a compelling introduction for their thought leadership articles. That’s too bad.
Just because someone started
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker.
There’s a transformative benefit to regularly producing thought leadership content that no one talks about.
When you consistently produce thought leadership content—whether in the form of the written word, videos, or podcasts—you’re
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them.
As you create your list of professional New Year’s resolutions for 2025, allow me to add one that could elevate your legal practice by elevating your thought leadership
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership
You already know that written thought leadership is a tried-and-true way to position attorneys as knowledgeable and wise about the areas of law they practice and the industries they serve.
The attorneys who regularly publish relevant,
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it.
Ho, ho, ho — ‘tis the season!
As of the date I’m publishing this post, we’re at
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts.
If you’re not regularly producing thought leadership content, you’re missing out on chance after chance to position yourself in real time in the minds of your target audiences the
Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start producing thought leadership.
There’s no easy way to say this, so I’m just going to come out and say it: Shame on you for not producing more thought leadership.
If you have knowledge and wisdom and insights
If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite.
Building an audience by publishing thought leadership content isn’t just about sharing the knowledge, wisdom, and insights you have.
It’s about presenting that knowledge and wisdom
