In this episode, Alay and Mary discuss: 

• Conversion copywriting for marketing.
• How copy is different from content. 
• Expected results when working with a conversion copywriter. 

 
Key Takeaways: 

• Copywriting is designed to make a person take action. 
• Not every person is the right audience for your product or service. 
• What sounds great from a lawyer’s

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In this episode, Alay and Jeff discuss: 

• Understanding where your clients come from. 
• Planning your videos
• Overcoming the mental hurdle of beginning to use video marketing. 
• Monetizing your videos to reinvest in your marketing.

Key Takeaways:

• Video content converts at a higher rate than traditional digital marketing. 
• Pull content from your frequently asked questions from

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In this episode, Alay and Arvind discuss: 

• Why billing is one of the most impactful problems to solve.
• The reasons many lawyers dislike billing so intensely.
• Implementation of automated billing.

 
Key Takeaways: 

• AI, when integrated with the programs you use every day, can track what you’re doing more accurately than you can in hindsight.

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In this episode, Alay and Sirena (of Marsh McClennan Agency) discuss: 

• Keys to clear communication in a multi-generational law firm. 
• Flexibility for better engagement.
• Adapting communication styles for specific situations.
• The different traits of each generation.

 
Key Takeaways: 

• There are currently four generations working in the workplace: Boomers, Gen-X, Millennials, and Gen-Z. 
• The way

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In this episode, Alay and Melanie discuss: 

• The power of having a published book.
• What goes into a reputation-building book.
• Integrating book marketing into your law firm marketing. 

 
Key Takeaways: 

• You can put the amazing cases you’ve won in a book. A book is tangible, and winning a case is an event. 
• What you

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In this episode, Alay and Jennifer discuss: 

• Why influence matters and what it means.
• The skill of influence.
• Three reasons lawyers should make influence a priority.
• Why connecting with others can be difficult.  

 
Key Takeaways: 

• Influence is a muscle that can be built and cultivated, no matter your personality type.
• As a lawyer,

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In this episode, Alay and Phillip discuss: 

• Taking action on opportunities. 
• Proactive communication. 
• Creative solutions to legal issues.
• Setting policies and proper training. 

 
Key Takeaways:  

• Ask questions and take chances. You don’t know what’s possible if you never try anything new.
• Communication is key. Clients want to know when a problem happens, not

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