Creating and maintaining a presence online is essential in modern legal marketing. Research has confirmed that most people turn to the Internet for answers to legal questions and information about legal services; they also research attorneys and law firms online after referrals from other sources.
Establishing a presence online with a website, Google Business Profile
It’s a common question for law firm owners, administrators, and attorneys: should you hire (or assign) in-house staff to manage your marketing needs and goals or work with a law firm marketing agency? Determining which is a better fit—in-house or outsourced marketing for law firms—or if a combination of the two is preferable requires considering
LinkedIn® Corporation provides one of the most versatile networking and marketing tools available. This business networking platform helps legal professionals showcase their experience and qualifications for potential clients and referral sources alike. Indeed, 94 percent of LinkedIn® users use the platform for research before hiring an attorney.
As legal marketers, our law firm clients
Links serve an important purpose in connecting online content to other relevant sources and information. They are also an important element in search engine optimization (SEO). The quality of links to and from your law firm website can boost your online presence and search rankings or damage your website’s credibility and SEO. Unfortunately, law
TOPDOG Legal Marketing is excited to announce that it is now an approved partner of the State Bar of Arizona (SBA). This distinguished partnership allows the legal marketing firm to connect with more law firms and attorneys while supporting the mission of the SBA and the Arizona legal community.
The TOPDOG team is humbled to
Link schemes place unnatural hyperlinks in web content to try to manipulate search engine rankings. These links can damage website credibility and result in penalties from search engines like Google, so it’s critical that attorneys and law firms know about the potential consequences of these black hat search engine optimization (SEO) methods.
Disturbingly, law firm
The legal marketing industry is flush with companies offering services that are either built or rely heavily on proprietary technology and platforms offered exclusively to their law firm clients. This is all fine, in theory. But for law firms, choosing a web hosting platform or content management system (CMS) built on proprietary legal marketing technology
Magic can be fun. We all love an illusion that defies the laws of reality. However, when it comes to search engine optimization (SEO) for law firms, it is critical to know if you can trust what you see. Specifically, some law firm marketing agencies may lead you to believe they can pull a rabbit
Heather Banner Kane, an attorney and Legal Content Director at TOPDOG Legal Marketing, LLC, has earned two of the top digital marketing certifications in the US: Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) in Digital Marketing.
These certifications are granted by two authorities in the marketing industry, the Digital Marketing Institute (DMI)
Nathan Chase, a member of the TOPDOG Legal Marketing team, has expanded his skills as a Google online advertising professional. Having completed the Google Ads Search Certification, Google Ads Measurement Certification, and Google Analytics Individual Qualification, the AZ legal marketing specialist continues to expand and demonstrate his proficiency in online advertising and analytics and
