Too many law firms try to market to everyone and end up connecting with no one. It might feel safe to cast a wide net, but it usually leads to underwhelming leads, tire-kickers, or clients who aren’t a great fit. The truth is, not all clients are worth your time and that’s okay.
The goal
Someone visits your website, reads a blog post, maybe checks your about page, then leaves. That doesn’t mean they’re not interested. It just means they’re not ready yet. If you don’t follow up, there’s a good chance they’ll forget about you entirely.
That’s where retargeting ads come in. Retargeting lets you stay in front of
Legal services can feel intimidating. Potential clients often don’t know what to expect, who to trust, or what questions to ask. Video helps break down that wall. It puts a face to your name and makes you more approachable before they even pick up the phone.
You don’t need a full production crew to get
Marketing your law firm can feel like a never-ending task. Ads, SEO, content—it all takes time and money. But there’s another path that’s often faster, cheaper, and more reliable: building a strong referral network.
When other professionals know, like, and trust you, they send work your way. And not just any work—good work. Clients who
People Remember Stories. They Forget Sales Pitches.
If your marketing sounds like every other law firm’s marketing, there’s a good chance you’re getting lost in the shuffle. Lists of practice areas and years of experience aren’t what stick in people’s minds. Stories do.
Good storytelling isn’t about being flashy or dramatic. It’s about being relatable
Rising interest rates, inflation, job insecurity, and global instability have made a lot of consumers more cautious. People are holding off on big purchases, reevaluating priorities, and asking harder questions before spending money. If you’re still marketing your services the same way you did three years ago, it may not be landing.
But here’s the
There are a lot of attorneys online. Some run ads. Some post content. A few even have decent websites. But very few take the extra step of putting themselves out there with public speaking.
Public speaking doesn’t mean a TED Talk. It could be running your own lunch and learn series. A podcast guest spot.
In a lot of law firms, marketing is an afterthought. Maybe one person handles it, maybe nobody really owns it, or maybe everyone assumes the website will do the work. The problem? Marketing doesn’t stick when it’s siloed. If you want real growth, it needs to be part of your firm’s everyday mindset.
Creating a
A lot of solo and small firm attorneys think they can’t compete with the big firms because they don’t have a huge marketing budget. But money isn’t always the deciding factor—strategy is. The truth is that some of the most effective marketing moves don’t cost much at all.
If you’re trying to grow your firm
You can do a great job for someone, but that doesn’t mean they’ll remember your name in six months. People move on. They forget. And when a legal issue pops up, they either Google a solution or ask a friend for a referral—often without thinking twice about who helped them last time.
That’s not because
