A federal court in Kentucky recently weighed in on a branding battle between two bourbon distilleries—Brough Brothers Distillery and Fresh Bourbon, both of which claim to be Kentucky’s “first Black-owned bourbon distillery.” In Victory Global, LLC d/b/a Brough Brothers Distillery v. Fresh Bourbon, LLC, the Eastern District of Kentucky granted summary judgment in favor of
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Navigating Supplier Relationships: Lessons From a Recent Decision on Wholesaler Agreements
A recent court decision [link to decision] involving a prominent Connecticut wholesaler and one of the nation’s largest suppliers provides a stark reminder of the challenges distributors face when navigating contracts within the three-tier system. The case raises important considerations about supplier influence, the enforceability of contractual provisions, and strategies wholesalers can adopt to protect…
Breaking Down the TTB’s New Final Rule on Standards of Fill for Wine and Distilled Spirits
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has finalized a major update to its standards of fill regulations for wine and distilled spirits containers. Published as Treasury Decision TTB-200, this final rule makes significant changes that aim to modernize container size regulations (link to new rule), expand consumer options, and align U.S. standards…
JRC Beverage, Inc. v. K.P. Global, Inc.: A Milestone in Protecting Wholesalers under Alcoholic Beverage Control Law §55-c
In a landmark decision, the New York Appellate Division, Second Department, has reinforced the expansive protections afforded to beer wholesalers under Alcoholic Beverage Control Law (ABCL) §55-c. The ruling in JRC Beverage, Inc. v. K.P. Global, Inc. not only clarifies the definition of a “successor to a brewer” but also underscores the remedial purpose…
New Standards of Identity: American Single Malt Whiskey Gets Official Recognition
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has officially published its final rule recognizing American Single Malt Whiskey as a distinct type of whiskey under the Standards of Identity for Distilled Spirits in 27 CFR Part 5. This long-anticipated development, effective January 19, 2025, follows years of advocacy by industry leaders and the…
Breaking Down the Dormant Commerce Clause Case Against Unevenly Applied Rights Between In-State and Out-of-State Manufacturers: Buckel Family Wine v. Mosiman
In a decision from the United States District Court for the Southern District of Iowa pointing out once again that the issue is not with the three-tiered system, but with a State’s unconstitutional application of exceptions to that system, the court addressed the constitutionality of Iowa’s wine licensing laws under the dormant Commerce Clause and…
Coors Light and the Rockies: A Case of Marketing, Misinterpretation, and the Reasonable Consumer

The 11th Circuit Court of Appeals recently issued its decision in Lorenzo v. MillerCoors, a case where the plaintiff alleged that Coors Light’s marketing misled consumers into believing the beer was brewed exclusively in the Rocky Mountains using pure Rocky Mountain spring water. The court dismissed these claims, and in doing so, provided a…
Convoyed Damages and Consequential Losses For Distributors In Suits Against Suppliers: Lessons from American Northwest Distributors v. Four Roses
When a supplier pulls the plug on a distribution relationship, it doesn’t just hit the bottom line for the supplier’s products. Often, there’s a ripple effect—other brands in the distributor’s portfolio may take a hit, too. That’s where the concept of convoyed damages comes into play. But as the court’s recent ruling in American Northwest…
The Sixth Circuit Misses the Mark in Cavalier v. Lime Ventures – Failing to Protect the Value Distributors Create in Brands
In its recent decision in Cavalier Distributing Co., Inc. v. Lime Ventures, Inc. (link to opinion), the Sixth Circuit Court of Appeals affirmed a ruling denying an injunction to a beer wholesaler after a successor importer failed to sell brands to the distributor that it had bought from a prior importer and did so based…
Crafting Clarity in Alcohol Franchise Transfers: Lessons from DET Beverages v. Willett Distillery
Navigating the legal labyrinth of alcohol franchise laws requires precision, as highlighted in DET Beverages v. Willett Distillery, where procedural missteps led to a court dismissal. This case provides a critical lens into Tennessee’s franchise laws, particularly regarding the transfer of distributor rights.
The Crux of the DisputeDET Distributing had exclusive rights to distribute Willett’s…