If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure those people are seeing your comments.
Your time is much too valuable for your comments to get lost, so let’s discuss.
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The Art of The Follow-Up Question
Let’s talk about the important skill of asking the follow-up question.
This is one of the most important skills you can develop.
Listen or Read: Your Choice
If you would rather listen to my 2-minute, 38-second podcast where this blog post originated, you can either click the play button below or click here if you…
Who Am I To Share Content?
There are many professionals who are hesitant to share what they know on social and digital media because they can’t imagine what they would have to say that people would want to read, hear, and/or see.
In this 2-minute, 9-second episode of Legal Marketing Moments (my 2-3 minute podcast), I will help you get past…
4 Key Reasons Law Firms Shouldn’t Focus On Creating Viral Content
Creating viral videos, podcasts, posts, and other content has been desirable to many for a long time.
Who wouldn’t want their content to go viral?
Today, let’s discuss 4 important points about viral posts that you will want to consider when you feel the pressure to “go viral.”
Let’s discuss.
Your Choice: Blog or Podcast?…
#LMA24 Session Recap: Making It Rain – Developing Women Rainmakers
During the recent LMA, or Legal Marketing Association, annual conference in San Diego, one of the highlights was a panel discussion led by the incomparable Deborah Brightman Farone. Deborah moderated a stellar panel of “four of the country’s leading female rainmakers” who were there to share business development stories and advice that have allowed…
#LMA24: Are You Ready To Go ALL IN?
As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to go ALL IN at the largest global meeting exclusively for the legal marketing and business profession at #LMA24 in beautiful San…
Lawyers, Should Your LinkedIn Profile Be More Conversational?
Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question:
“Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?”
My answer was ”Absolutely!”
Listen or…
Will Artificial Intelligence Allow You To Reduce Staff?
Generative Artificial Intelligence, or GenAI, is allowing for efficiencies within companies and firms.
These tools allow shortcuts by taking the first crack at summarizing documents, conducting research, creating marketing copy, writing emails, answering inquiries, and so much more.
Time To Reduce Headcount
This means you can reduce business and professional staff because the machines are…
What Will Artificial Intelligence Do To Hourly Billing In Law Firms?
It’s time to discuss the impact of artificial intelligence on the traditional billing structure in the legal profession.
With the rise of AI and Generative AI technology and its potential to streamline tasks and matters, it is crucial for lawyers to consider alternative billing models such as value-based billing. I will discuss what leads me…
Lawyers, You Don’t Need Permission From The Mayor Of The Internet
Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients…