Picking the right law firm marketing partner is hard. There are countless options to pick from, they may all sound and look the same on a sales call, and the law firm marketing space is constantly evolving and changing. The strategies that brought in clients a few years ago may be obsolete today. You need…

In the last edition, I spoke about phone calls and the importance of answering the phone first-time-right. That means more than just answering the phone, it means answering the phone within the first few rings (yes, it does make a difference), and answering it with empathy and a genuine desire to help the person…

Running a law firm is hard enough, but when you add bookkeeping to the mix without the help of an accountant, it is incredibly easy to become overwhelmed and make mistakes.  After all, you did not go to law school to spend time reviewing numbers, your time is better spent servicing your clients.   In…

Over the years, I’ve spoken and worked with hundreds of law firms across the country. For those that utilize an intake team, mainly plaintiff’s firms, one thing rings true across the gross majority: their intake team is f$$king it up and costing them money.

Bookkeeping and accounting are essential to the success and profitability of any business, and that is no different when it comes to law firms. Unfortunately, attorneys often attempt to manage their law firm bookkeeping needs alone, or ask their office manager to step in to handle the books. Particularly in smaller practices, this causes firms…

As a lawyer, you have experience and insight into several specific niche areas. Cultivating a reputation as a thought leader by owning a legal podcast will demonstrate how knowledgeable you are in your various fields of practice. Creating and maintaining a podcast may be a crucial part of your law firm marketing strategy to enable…