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The U.S. Patent and Trademark Office (“USPTO”) has recently launched a beta version of its new cloud-based trademark search system, marking a significant development in modernizing and streamlining the trademark application process.

If you have previously used the USPTO’s Trademark Electronic Search System (“TESS”), you likely noticed room for improvement in its user interface

Registration Process OverviewFor easy access along with the other introductory blog posts, below is a general overview of the trademark registration process for anyone who is unfamiliar or could use a refresher. To help digest these steps, a flowchart is included below or can be opened in a new window using the following hyperlink: Trademark

Trademarks are vital to the identity and success of a brand. They are unique symbols, words, or phrases that distinguish your products or services from others in the market. In an increasingly competitive business landscape, trademarks are not just identifiers; they are valuable assets that symbolize trust, quality, and reliability. The process of trademark registration,