Have you ever considered a marketing task and talked yourself out of it because you “didn’t have the time”?
Actual work, appointments, meetings, appearances, reviewing files, billing, calls, email, supervising employees, taxes, banking, all need to be done and doing them doesn’t leave much time for anything else.
Including (especially) marketing.
But hold on. If…
To persuade prospective clients to hire you, you want them to know that what you will do for them is simple, but not easy. There’s a lot of work to do, much of it is complex and difficult, but you have the knowledge and experience to do it.
Because you’ve done it many times before. …
You can get more new clients (and repeat clients) by making it easier for clients (and referral sources) to contact you.
Especially via email since this makes it easier for them (and for you).
The key? The contract form on your website. Encourage visitors to fill this out any time they have something to ask you…
For creating content—blog posts, articles, videos, presentations, or anything else meant to inform or inspire your readers and followers, the writing is the easy part.
What to write is the challenge.
You don’t want to write what everyone else writes about, or say the same things, so you stay away from certain subjects or points…
By adding a few additional questions to your intake form your clients and prospects can help you improve your marketing.
Start with a few questions about where and how they found you.
Was it a referral? From who? How do they know them? What did they ask them? What did the referring party tell them…
Lawyers choose which marketing strategies to use based on a variety of factors, not the least of which is cost (money, time, other resources). But cost is a misleading factor.
It’s not how much we spend. It’s how much we earn in return.
We might think a certain ad campaign (or any marketing strategy) is…
You don’t have to outspend or outwork other lawyers in your field to get to the top. You don’t have to go to more networking events, create more content, increase your ad spend, or improve your speaking, writing, or interpersonal skills.
There’s an easier way, and it’s more likely to take you where you want…
Not all (prospective) clients are created equal. Some are easier to sign up and are likely better clients than others.
The top three categories are:
…
If you want to attract more clients, your job is simple. Share some of your knowledge, the benefits and solutions you provide, the way you do what you do, and how to get in touch with you, and put this where prospective clients will see or hear it.
Online, you can do that by writing…
Many attorneys hide behind a mask of invincibility. They easily talk about their strengths and accomplishments but never admit to their weaknesses and mistakes.
They want their clients to see them as tops in their field, the best of the best, massively successful and eminently capable of doing whatever their clients need.
Mistakes and weaknesses…
