You’re good at what you do. You’re a “trusted advisor” and deliver good results for your clients. Great, but can you prove it?
It’s probably awkward for you to say you’re the lawyer people should choose but it’s a different story when someone else says it. When a client refers a friend or business contact…
It’s simple. You get referrals by giving referrals. Send clients or customers to your business clients and contacts and they’ll do the same for you.
I’m sure you do this when the opportunity presents itself and you “think about it”. I’m suggesting you think about it regularly and go out of your way to find…
Most of what we do we do out of habit. We do the same things, the same way, and rarely think about it.
We evaluate cases the same way we always have. We use the same process to decide to take them, settle them, try them, and drop them.
We solve problems, draft documents, conduct…
The top lawyers are different. Not necessarily smarter or more accomplished, they do things differently.
The key is their mindset about serving their clients better than any other lawyer could or would, and the reputation they develop as a result.
They make a commitment to their clients and to themself to be the best at…
If you’re like me (and I’m sure you are), the writing is easy. The hard part is figuring out what to write about.
What do your readers want to know? What do they need to hear? What will they find interesting or useful?
If you create content, you need ideas. Lots of them. And you…
You know a lot of people who could hire you (or hire you again), share your content, or send you referrals. You have their email address and would like to stay in touch with them, but you don’t want to look like you’re hungry for business. Or you don’t know what to say.
What can you…
Marketing experts advise you to tell your prospective client, reader or listener, what to do.
Tell them to call and ask for an appointment. Tell them to click, download, read, or watch, tell them to sign up, and you should. Telling people what to do makes it more likely they will do it, and more…
Q: “Is there anything I can do to bring in more business that doesn’t require a lot of time or money or to doing things I don’t want to do?”
A: “Yes—Stay in touch with people who already know, like, and trust you—clients, former clients, professional and business contacts, and others on your list.”
Note…
We have a service contract for our heating and air conditioning appliances. The service people are competent, friendly (and clean), their fees are reasonable, and we continue to renew our contract, but if a better option came along, we’re open to jumping ship.
Because they’re good, but we don’t love them.
We had an appointment…
The world is awash in ads that sell products or services in 30 to 60 seconds.
Why can’t you do the same?
Why can’t you explain what you do and why someone should hire you in just one minute? In a TV or radio ad, on a web page, in a presentation, or face-to-face?
You…
