If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads, support your lawyers and stay ahead of opportunities?
Sales Navigator is LinkedIn’s premium tool designed for targeted outreach and relationship building. It’s not just for
I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how the platform really works, what drives visibility and how to create content that performs without turning it into a full-time job.
Your bio is one of the most overlooked yet powerful tools in your professional toolbox. It’s often the first thing someone sees when they look you up online. It lives on your firm website. It shows up in pitch materials. It’s linked in speaking engagements and event write-ups. It’s also usually the top result when
Industry involvement is one of the most useful things you can do as an associate to start building a name for yourself. It helps you stay informed, meet people and develop a better understanding of how your practice fits into the bigger picture. You don’t need to be a speaker or a committee chair. Just
Becoming a partner at a law firm is a huge milestone. You’ve put in the hours, delivered excellent work and earned the trust of your colleagues. But now that you’ve reached this new level, the expectations shift and one of the biggest changes is that you’re now expected to generate business.
For many new partners,
So you just joined a law firm after a long and successful career in the public sector or in-house. Maybe you were a general counsel, a senior government official or a seasoned regulator. And now for the first time in your legal career you’re being asked to do something new: bring in business.
This can
I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes insights on how to use LinkedIn more strategically, what the algorithm actually favors and the posting habits that help you build visibility, credibility and meaningful
LinkedIn has been one of the most effective tools I’ve used and taught others to use to build relationships, grow visibility and bring in business. But many professionals still treat it like an online résumé instead of using it as a platform for connection and opportunity.
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is a shame because it could be doing so much more to build visibility, strengthen credibility
There are so many hidden features on LinkedIn that even power users miss. One of my favorites is something most people completely overlook: the list of people who are following your company page.
And yes, they’re people to whom you may not even be connected.
These followers made a choice to follow your business. That
