Traverse Legal Expert Articles

The rapid advancement of AI-generated avatars, commonly referred to as “AI twins” is transforming how businesses delegate tasks, interact with customers, and scale their brand. A founder can now deploy a digital version of themselves to attend meetings, pitch investors, or onboard users without ever hitting “join” on a Zoom call. Enterprise teams are experimenting

New and emerging technology is always exciting and interesting to learn. Traverse Legal’s attorneys have always prided themselves on understanding the underlying technology for emerging industries such as blockchain and crypto. As importantly, the rapid rise of cryptocurrencies and blockchain technology has created an entirely new category of legal work. Crypto law is not

AI startups face a unique paradox: while innovation can happen overnight, legal clarity often takes months—and not getting it right can cost you everything. Whether you’re building proprietary LLM infrastructure, training models on licensed datasets, or deploying AI-driven tools for end users, the stakes are high. Legal mistakes in the early days may not show

Generative AI depends on data—and lots of it. From search engines and large language models to image generators and music tools, these systems are trained on massive datasets, often pulled directly from the public web. Think news articles, social media posts, lyrics, books, stock images, etc.
But here’s the catch: just because content is publicly

If you’re a victim of the University of Michigan Matt Weiss hacking scandal, discover your legal rights, options for compensation, and how Traverse Legal’s expertise in data privacy, security, and forensics makes our law firm different.
If you think you may have been impacted by the University of Michigan data breach involving former football coach

Publishing health-related books or products can quickly turn into a compliance nightmare. Many authors and entrepreneurs face unexpected removals from Amazon or aggressive scrutiny from the FDA and FTC. To successfully sell your health content without interruptions, you must master the overlapping regulations enforced by these powerful entities. This guide outlines exactly what you can—and

Our Amazon attorneys are contacted almost daily by Amazon sellers who’ve suffered some adverse consequences on marketplaces such as Amazon and Walmart. While these can be negative situations by the platforms themselves, a more serious issue occurs when third parties steal your market share and affect your revenue. Selling on Amazon has its fair share

Eventually, the federal government will pass an artificial intelligence law, which will likely trump and preempt state laws. In the meantime, many states are implementing their artificial intelligence regulations and laws. We expect this trend to continue. If you have any questions concerning these acts or compliance with new AI regulations, contact one of our