Partners Julie Singer Brady and Bethany Lukitsch commented on pricing schemes that are being regularly called out by plaintiffs and regulators in a Law.com article titled “Act Fast! ‘Strike-Through,’ Other Pricing Schemes Targeted by Plaintiffs, Regulators.” Published Feb. 9, 2026, the article discussed how some states have passed laws specifically to address deceptive pricing, with a recent area of focus being online-only, direct-to-consumer and outlet retailers.
